Explainer Video.

Do you want to present your product or service in an fresh, modern and effective way while at the same time capturing the attention your intended customer or client?

We’re not talking about old fashion, boring corporate videos or commercials. We mean a compelling video that is entertaining, an attention getter, and also professional.

We are talking about the new way of marketing. We are talking about animated explainer videos. You need to also remember, your customer’s attention span is 3 minutes or less.

Meet the Explainer Video

How did the explainer video come to be?

No one knows for sure, but we suspect it was a combination of influences from the Internet and Technology Era combined with the need to tell stories in a new way. The voice of the explainer video is a good story teller. You know like that Uncle that always had a great story to tell. Amazing and fantastic but also true.

Even though there are many explainer video software packages and explainer video templates that make the job of creating explainer videos a lot easier, it is just not that simple. Explainer video cost can be overwhelming if you use an explainer video production company. If you do it yourself it could become a daunting task.

Either way it makes good business sense to understand the components of a good explainer video production in order to make good business decisions.

Listed here are 5 important components of an explainer video:

  1. Know Your Target Audience –

    The golden rule of any promotion. All orators, politicians and debaters know this. Understanding your audience will help you deliver the right words and images to please and entertain them. You know your niche, you should know your audience within this niche.

  2. Use Normal Speaking Language

    Consider the way you would clarify a concept or idea to a family member or neighbors. This is actually the type of language you need to use inside your video. This ties into the first component of knowing you audience. It is important for the video not to appear to be a marketing or sales hype. Utilizing the same speaking language your audience is used to hearing will help capture the attention of your audience while instilling a reason for them to like your products or services.

  3. Make it Simple

    It is normal to want to stuff as much info as possible about your product or service in the video. When creating an explainer video less is much more. Create a summary of all of the advantages worth focusing on. You should try to explain your products or services in the firs 5 phrases in a way that will capture you audience. The first 30 seconds are crucial so they will not click away. Once you have gotten your audiences’ attention you want to give your audience sufficient info to lure them with out boring them.

  4. Determine Discomfort Factors and Solve Them

    Everybody loves a good tale and each good tale includes adversity and courage. Probably the most persuasive method to connect your audience would be to rapidly present the problem or crisis and then show how your products or services can solve this problem. Focus on clients’ discomfort factors and just how their life could be a lot better if they utilized your products or services.

  5. Produce Motion to Create Action

    The easiest method to amaze your audience would be to produce a video that demonstrates how your products or services will benefit them. Throw them directly into the experience as though they were going through it motion3right then and there. The visible story can make your audience really feel linked and more prone to recommend your brand name. Never, ever forget to include a call to action. Tell them what they should do right now to solve the dilemma.

Here’s one particualr nicely-performed explainer video. Take a look:

Want to see more explainer video examples Click Here Examples

If you have any questions you can email me at [email protected]