More and more businesses are starting to invest in good quality explainer videos and video advertising to promote their products and services. If you run a small business and need all the publicity you can get, video advertising may be the solution you’re looking for. The benefits of video marketing for your business are many. Here are a few reasons which might convince you to hop on to the video advertisement trend and start promoting your business today:
Jumping on the Video Advertising Bandwagon
Video is the true storyteller of our age, and the average American is viewing more and more videos on a daily basis. YouTube, Vimeo, Vine, and Dailymotion exist only so they can relay videos to us, the hungry consumers. Apart from that, social media sites and apps are fast incorporating videos, so that the everyday consumer is watching videos on Facebook, Snapchat, Instagram, and other sites they use regularly. In such an age, not having video on your site makes you seem out-dated and not in touch with what’s going on. People, therefore, see you as less credible and rather old-fashioned. Jumping on the bandwagon, in this case, is a good idea for you and your business.
Enhancing Your Reach
Videos are easy to share, and allow your marketing campaign to reach far and wide, attracting more customers. You can also place your ads on different websites that you know people visit every day, and on popular social media platforms. You can also place your ads on streaming websites, because that’s how most people watch TV shows and movies nowadays, with very few people taking out the time to watch television. Video advertising also means that if you ever get any press coverage, the link to your video will probably be included, allowing viewers to hear your story in your own words, the way you want them to.
Appealing to the Absent-Minded
This age of video and animation has also managed to shorten the average person’s attention span. Nobody is willing to sift through lines and paragraphs of text just to get an idea of what a business does. If in the first two minutes it’s not apparent, or if the ad fails to pique the viewer’s interest, they’re likely to move on. Videos intrigue people, and manage to tell a whole lot more in a couple of minutes than a whole page of text can. Have you ever found yourself halfway through a page of reading, and still have no idea what you just read because your mind started to wander? Videos make sure that people’s attention stays just where you want it to.
It is, however, important to make sure that the video is of good quality, and is brief. The internet is riddled with low budget, and amateur videos, make sure yours stands out among the riff raff. For the best video advertisement, turn to us at Pro Video Advertisement, and we’ll meet all your video needs.
Here is a sample Explainer Video found in YouTube. This video was create to help students to register.
Note this video was not created by Pro Video Advertisements