A high-quality video posted on your site can help draw attention of prospects to your business and brand and seamlessly convert leads into sales. In fact, storytelling through video marketing has become a crucial part of marketing that helps create awareness for brands looking to make an impression on their target audience, build brand image, and drive sales. According to Cisco, 66% of the total mobile traffic will be video by 2016.

Here are a few tips on creating marketing videos:

Show your personality

Your company video will be the first thing viewers will come across on your website. It is therefore important that your video reflects your company personality and brand. Show your prospects that you are made of real people that are best suited to help them find the solution they are looking for. It is especially true if you own an ecommerce store that specializes in local products. A compelling video that engages your prospects has a greater chance of becoming viral and converting leads into sales. Since online video is the future of local advertising, local video marketing will help create the buzz about your brand and bring prospects closer to your business.

Create a compelling message

What is your unique selling proposition (USP)? While creating marketing videos, it is important to clearly define your USP and show the audience why you are unique from the competition. It’s your USP that will set you apart from the crowd and give you an edge. Focus on the selling points that will make the video popular and help in the conversion of viewers into buyers.

Don’t target a viral video

One of the best video marketing strategies is to focus on making a conversion or engagement video to make for a successful campaign. Focusing on making a video viral will be like sounding death knells for it, as your focus here will be only on distribution, not returns. If you focus on increasing engagement with prospects, it will help improve conversion rates and indirectly contribute toward maximizing ROI.

Keep videos short

Shorter videos are attractive enough for people to watch the whole thing. Contrarily, the longer the video, the less attractive it will be to viewers, as after a certain point of time, there is a drop in the engagement level. So while creating marketing videos, it is critical to keep the video short and the content as concise as possible to raise the engagement level. However, for longer videos, one of the best video marketing ideas is to consider a harder stop, instead of a meandering wrap-up, so that viewers do not drop off the video and continue to stick around to see your call to action.

Optimize for YouTube

YouTube Optimize YouTube is a crucial part of the video marketing SEO strategy. Statistics show that 20% of the prospects aren’t viewing television, but they are closely watching YouTube. As the second largest search engine, YouTube attracts significantly huge traffic. Prospects interested in your brand or niche will explore YouTube to look for relevant products or services. If your video does not show up in YouTube, you will be losing out to the competition.

With a video marketing SEO strategy focusing on providing value to the prospects, you have a better chance of staying one up on your competitors. Google tends to favor informative video content compared to strictly sales videos.