Video marketing can help your small business penetrate the content deluge and give you an edge over the competition. In this age of cut-throat competition, video gives you the opportunity to create a dynamic local video marketing campaign to interact with prospects and allow them to know your business better.

No other type of marketing form stands on a par with video marketing when it comes to creating an impact on the target audience and generating sales. In fact, according to the Forrester Research Group, video is 53 times more likely to rank higher in the search engines than text pages. A website with short video clips receives almost three times as many clicks as those that are flooded with mere written text.

Marketing Business Ideas

While creating a marketing plan, small businesses must look for exceptionally creative local video marketing ideas that are conversion-driven, customer focused, awesome for customer engagement, and can solve customer problems.

  • Short and interesting

Viewers have an attention span of about 30 seconds. Let your advertising or branding video include the most impactful message within the first 30 seconds so that your target audience gets to see exactly what you want them to know about your brand.

  • Call to action

No content, whether text or video or image, can create an impactful impact on the audience without a call to action – something that will lure the viewer into clicking and coming back. Don’t forget to include your contact details, including address, phone number, website and e-mail. You might want to include a map to enable your prospects to find your brick and mortar building easily.

  • Optimized videos

Video marketing is one of the best ways for advertising small businesses and to dominate your local search rankings. As a small business, your focus should be to create high quality videos optimized for selected local keywords that have the most traffic. Do not forget to place the keyword in the video description, title, and meta tags.

  • Distribute videos

Promote your video through every possible marketing channel, including social media, email, online ad campaign, and YouTube, to spread the word about your brand and attract audience. Do not forget to include your video in your own website. Your video should be ideally placed to enable prospects to easily view the visual content when they visit your website and get an impression about your brand.

  • Combine video and images

Video marketing is all about creating an impact on prospects, convincing them to make a purchase, and turning leads into sales. Including still images of your products, location, and employees, or anything that may interest target audience will add variety to your visual advertisement.

  • Personalize

Local video marketing will create a greater impact on local audience. Let your video speak for itself by including a personal message, customer testimonial or recommendation, or a series of staff interviews, making a convincing form of video content. Your audience trusts customer testimonials more than any other form of marketing.

One of the best marketing business ideas is to use your online video as a great visual representation of your business to show your customers what they don’t usually see in order to generate interest. You can add your video to the local online business listing and stand apart from the competition.